Social & Reputation Audit

Table Bay Curtains & Blinds

Draping the Cape since 1998

4 Platforms Active
149 Google Reviews
4.3 Average Stars
12.7K Total Followers
01 / Platform Presence

Where the Brand Lives

Current platform footprint across social and reputation channels.

Instagram

Weak
2,303
Followers / 823 posts
  • @tablebaycurtains
  • Posting 2-4x per month, sporadic
  • Branded templates for recurring series
  • Occasional Reels, no strategy

Facebook

Weak
10,374
Page likes / 57 talking
  • /tablebaycurtains
  • Cross-posted from Instagram
  • 0.5% engagement rate
  • No Facebook Shop set up

Google Business

Strong
4.3 ★
149 reviews / Recent activity
  • Active and claimed listing
  • Steady review stream
  • Strongest reputation asset
  • Owner responses need improvement

WhatsApp Business

Active
Active
Replies in minutes
  • +27 66 033 2694
  • Fast response time noted
  • Key sales channel for consultations

HelloPeter

Risk
0
TrustIndex / Unclaimed
  • Profile appears unclaimed
  • Critical SA trust platform gap
  • 1+ reviews left unmanaged

Not Present

Missing
5
Platforms with zero presence
  • Pinterest (HIGH priority gap)
  • TikTok (growing opportunity)
  • YouTube, LinkedIn, Threads
02 / Instagram Deep Dive

Content Mix Analysis

Breakdown of the last 18 visible grid posts against ideal content benchmarks.

Inspiration
28%
28%
N/A
Promotional
22%
22%
15% ideal
Social Proof
17%
17%
25% ideal
Seasonal Filler
17%
17%
Low ideal
Educational
6%
40% ideal
Behind the Scenes
6%
10% ideal
Community
0%
5% ideal
Entertainment
0%
5% ideal

Health Indicators

Posting Consistency: Sporadic
Visual Consistency: Mostly On-Brand
Voice Consistency: Friendly & Warm
Growth Rate: Very Low (2.3K / 823 posts)
Reels Strategy: No Systematic Plan
Grid Aesthetic: Semi-Cohesive
Highlights: 7 Organised Categories
Bio: Clear with Address & Link
Bio Date: 1998 vs Website 1997

Strengths

  • Branded content templates (Get The Look, testimonial cards)
  • Customer testimonials actively shared as content
  • Recently Completed project showcase Reels
  • Clear bio with category, location, and website link

Weaknesses

  • Low follower count for account age (2.3K over years)
  • 17% seasonal filler that doesn't drive engagement
  • Zero educational content (how-tos, comparisons, tips)
  • No before/after transformation content
  • No community engagement (polls, Q&A, UGC)
03 / Reputation Dashboard

Review Sources & Ratings

Overall online sentiment: Positive. Review volume concentrated on Google with a critical HelloPeter gap.

Google Business

4.3
★★★★☆
149 reviews
Strongest Asset

Facebook

--
Rating unconfirmed
10,374 page likes
Partial

HelloPeter

0
TrustIndex
Unclaimed profile
Risk

Trustpilot

--
Not found
0 reviews
Absent

Reputation Risks

1. HelloPeter TrustIndex is 0 -- critical SA trust platform sitting unclaimed.
2. No owner responses visible on Google reviews -- unanswered negatives compound damage.
3. Declining stock variety complaint -- could become a trend if repeated.
4. No website testimonials despite having 149 Google reviews to repurpose.
04 / Praise vs Complaint Themes

What Customers Are Saying

Themes ranked by frequency from Google reviews. Complaint volume is low relative to praise.

Praise Themes

Quality Advice & Service Mentioned frequently across reviews
Staff Expertise & Friendliness Long-standing, efficient, and friendly team
Finished Product Quality Curtains fit perfectly, stunning results
Heritage & Reliability Trusted since the late 1990s in Cape Town
Professional Design Advice Expert interior design guidance included

Complaint Themes

In-Store Availability No one on the floor to help during visits
Pricing Beyond Budget Custom-made curtain pricing exceeding expectations
Declining Stock Variety Limited selection vs. previous offerings, low haberdashery stock
05 / Voice of Customer

Customer Language Mining

Real words from real customers -- ready to mirror in marketing content.

Always has been and still is the best place to get curtains done in Cape Town.

Heritage

Friendly people who clearly know what they're doing, communication was great too.

Service

If you need advice, ideas or purchasing anything fabric related, this is the place.

Expertise

Extremely helpful, professional, excellent interior designing advice.

Design

Beautiful Barkweave sheer curtains and wave tracks... the result was stunning.

Quality

Entire process took less than three weeks.

Speed

Emotional Words to Mirror

stunning beautiful excellent fabulous friendly professional best place well recommended
06 / Content Gap Analysis

Where Content Falls Short

Mapping current content coverage against audience demand to expose the biggest opportunities.

Before/After Transforms
CRITICAL
Educational How-Tos
LARGE
Behind the Scenes
LARGE
Community (Polls, UGC)
LARGE
Social Proof
MODERATE
Thought Leadership
MODERATE
Entertainment
MODERATE
Product Showcases
ADEQUATE
Seasonal / Holiday
OVER-INDEX
07 / Platform Recommendations

Strategic Priority Order

Ranked by impact potential for a visual home decor brand in Cape Town.

01

Instagram -- Overhaul

Highest Priority

Implement consistent 4x/week posting. Pivot to 60% Reels. Add educational how-to content, before/after transformations, and customer story features. Target audience (women 35-65, Cape Town homeowners) is here.

02

Google Business -- Protect

High Priority

Respond to ALL reviews within 48 hours. Add post-service review requests to customer journey. Upload regular project photos. This is the strongest trust asset -- protect and grow it.

03

Pinterest -- Launch

High Opportunity

Zero presence on the most relevant discovery platform for home decor. Create business account, pin all existing product and project photos. Pins have months-long lifespan vs. hours on Instagram.

04

Facebook -- Optimise

Medium Priority

Set up Facebook Shop linked to Shopify. Create native content (longer posts, albums, polls). Run targeted local ads to Milnerton and Northern Suburbs audience.

05

TikTok -- Plan

Future Priority

Growing #CurtainTok and #HomeDecor audience. Start when Instagram Reels strategy is established and repurpose the same content. Installation reveals and fabric tips have viral potential.

06

HelloPeter -- Claim

Quick Win

Claim the profile immediately. A 0 TrustIndex on SA's key consumer review platform is a reputation liability. Low effort, high defensive value.

08 / 30-Day Action Plan

Week-by-Week Roadmap

Quick wins and foundational fixes to shift momentum in the first month.

Week 1 -- Foundation

Fix & Set Up

  • Fix Instagram bio date (1997) and add stronger CTA
  • Set up Linktree with key landing pages
  • Respond to all unanswered Google reviews
  • Create Pinterest business account
  • Pin 20 best product and project images
  • Claim HelloPeter profile
  • Plan 4 weeks of content themes
Week 2 -- Content Engine

Create & Publish

  • Post 3 Instagram Reels: curtain styles, measuring guide, before/after
  • Share 2 customer testimonials with project photos
  • Upload 10 project photos to Google Business
  • Pin 10 more images to Pinterest boards
  • Create first native Facebook post (not cross-posted)
Week 3 -- Engagement

Connect & Humanise

  • Run Instagram poll series: Wave vs Pinch Pleat, Curtains or Blinds
  • Post 1 Meet the Team content piece
  • Share 1 client story carousel: problem, solution, result
  • Respond to every comment within 24 hours
  • Begin Facebook Shop setup process
Week 4 -- Amplification

Scale & Measure

  • Post 2 more Reels: installation timelapse, fabric selection tips
  • Share a Recently Completed project showcase carousel
  • Create educational carousel: Curtains vs Blinds vs Shutters
  • Audit first month analytics and adjust strategy
  • Set content calendar for month 2
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